The Birds of Prey Rehabilitation Society (formerly Orphaned Wildlife Rehabilitation Society) is a non-profit organization dedicated to the rehabilitation and release of birds of prey. The challenge was to increase recognition and awareness of the organization across a general target audience aged 18+. The use of recycled card for print materials alludes to a natural quality alongside vivid and engaging photographs, which were inspired by the magnificent birds themselves and their habitat. This refreshing and more modern style for the brand presents a cohesive and accomplished look that will attract more donations and sponsors to help build and expand the organization.

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